Factory Price NG

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Factory price NG is a multi-vendor website with more than two thousand 3rd party vendors currently selling on the platform. Our team exceeded the client expectation by helping the client make more than $200,000 CAD in revenue in the first two months of the project launch.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Challenge

The chalolenege was to develop a dynamic bespoke website that is highly responsive, user friendly, and that converts leads.

Solution

We started off by identifying a right technology to use for the website development and employed a dynamically innovative remarketing tactics that allows users to be retargeted based on their shopping interests. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular products on the site. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 29%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. Two most after the launch, we saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

29% CTR

20% less CPA

272% ROI

From The Client

“The SEO Hive have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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